Chilli Beans, 2021

About me ︎

︎︎︎
ART DIRECTOR
MOTION DESIGN
SOCIAL MEDIA
POINT OF SALE (POS)

The 2021 Chilli Beans Mother's Day campaign was inspired by the strength and beauty of Brazilian stones. Diversity of colors, shapes and exclusive details came to make the date even more special!

Chilli Beans, 2021

About me ︎

︎︎︎
ART DIRECTOR
MOTION DESIGN
SOCIAL MEDIA
POINT OF SALE (POS)

We launched at Chilli Beans the limited edition Herchcovitch Circus inspired by the burlesque world of vintage circus.

Eyewear and watches featuring the iconic skull, vintage circus elements in details on temples, lenses, dials and bracelets.

The campaign signed by House Chilli Beans was clicked with special costumes and circus make-up. Fun gifs, an Instagram filter and a complete trousseau for stores bring a complete immersion in the enigmatic universe.

TAJ Brands Agency, 2023
︎︎︎ New Balance

About me ︎

+120 

guests attended the event,
including +42 influencers and journalists.

+3 

spaces were created with exclusive scenography: entrance, corridors, main hall.

+42M 

people were reached on social media.

+5

Customized giveaways for guests during the event, such as cups, Instax photos, cellphone cases, etc.

Launch event of the 1080 v13 running shoe for the running community, featuring product presentation, a trial of the new shoe at Charles Miller Square, activation of the key attributes of the shoe, and a personalized happy hour. Guests received the New Balance kit, including the new 1080 v13 model.

From planning to execution, our team of experts was responsible for the entire event, with scenography developed throughout the space of the Museu do Futebol (Football Museum) in São Paulon. As the art director, I had the privilege of leading the visual concept for the event, handling everything from designing printed materials to producing content for social media.

Group TAJ TOY, 2020

About me ︎

︎︎︎
ART DIRECTOR
MOTION DESIGN
VIDEO EDITION
SOCIAL MEDIA
STAGE DESIGN
OOF MEDIA

Who says whiskey and barbecue don't go together? In the brand's authentic and independent spirit, Jack Daniel's expands the possibilities of whiskey consumption, shows that it can be enjoyed in different ways, and accompanied by one of the greatest national passions, barbecue. Famous for being the first distillery to be registered in the United States, more than 150 years ago in Lynchburg, Tennessee, the brand presents the second edition of the Jack Daniel's BBQ campaign: Meat Lovers, Meet Jack, which takes place this year, from June to October, in the cities of São Paulo, Campinas, Ribeirão Preto, Curitiba and Rio de Janeiro.

Mandarin Agency, 2017

About me ︎

︎︎︎
ART ASSISTANT
POINT OF SALE (POS)

Inspired by the legend that protects Casillero del Diablo wines from the Concha y Toro winery, we developed the brand's POS materials. The grid, the padlock, the fire and the legend that revolve around this mysterious story came to life in the communication materials, displays and special booth that we created and designed.

Group TAJ TOY, 2020

About me ︎

︎︎︎
ART DIRECTOR
MOTION DESIGN
VIDEO EDITION
SOCIAL MEDIA
STAGE DESIGN
OOF MEDIA

For the first time, 6 agencies and 100 academic entities prepared the biggest integration at the best time of the year. The Carnival Tent reunited everything that undergraduates enjoy most: carnival, university games, a strong line-up and 80 hours of open bar.

TAJ Brands Agency, 2023
︎︎︎ Eletromidia

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+300

guests participated in the celebration

+2 

Instagrammable spots scattered throughout the event

+3 

branded activations and a bar with a personalized menu

Creation, production and execution of the Eletromidia team's end of year party, the largest Ouf of Home vehicle in Brazil

The party took place for over 300 guests, in São Paulo.

With the presence of DJs, interactive activations, special bars, Instagrammable spots and a personalized menu.

Group TAJ TOY, 2023

About me ︎

︎︎︎
ART DIRECTOR
STAGE DESIGN 
OOF MEDIA

Support at the invitation of Sucrilhos® at the Instituto Reação polo São Paulo presentation. We have a judo class with Olympic medalist Flávio Canto for children and young people at the Institute.

Mandarin Agency, 2017
︎︎︎ Honda

About me ︎

︎︎︎
ART ASSISTANT
POINT OF SALE (POS)

To celebrate it's 35 years, Consórcio Nacional Honda had one objective: to carry out a promotion that involved it's costumers and network of dealerships. With this challenge, we created, planned and developed the "Golden Key Promotion", raffling more than 1 million reais in prizes among participants who bought consortium quotas and those who remained in compliance.